How we got started...

It’s said that necessity is the mother of all invention and Alpha is no exception. Alpha’s founder, Alex Warner, worked in corporate America and frequently had to travel. Heneeded someone to care for his two adqorable dogs, Blake & Annie. At the time they were both still young, and not wanting to risk the long-term behavioral and health problems associated with kenneling it seemed a pet sitter was the best option.

So the search began and with much frustration. No one answered the phone, and only half returned phone calls, usually within a couple of days. No one had a website. Even worse was the pricing. Everyone had all sorts of fees for additional pets, types of tasks performed, key fees, holidays, last minute etc. It seemed needlessly complex, kind of like going to the DMV.

A short time later in 2001, he decided to leave the daily office grind and start his own business; but what kind? Wanting to spend more time with Blake & Annie and remembering his own frustration trying to arrange for their care, he chose pet sitting.

The business plan revolved around simplicity: create a service that is easy to understand, easy to use, provided by people that are easy to reach and love what they do.

Wondering how that worked out? Well today Alpha is one of the largest, fastest-growing pet care providers, beloved by our 3500+ pet parents throughout Southern California. The secret to our success is not really a secret but rather a common-sense approach to business: focus only on those activities that enhance the clients’ experience. Alpha cares for pets. Simple.

What would you like to do next?
contact us
return to 'about alpha'
home